In 1993, Kyocera conducted a market research project to establish perceptions towards
environmental issues from large organisations in the UK. In 2007, the study was mirrored to
ascertain what had changed.
Post millennium, both the public and commercial consciousness have been bombarded with
messages surrounding climate change. In fact, the period from 1993 to 2007 has seen
environmental causes evolve from a somewhat marginal issue to something that dominates an
increasingly global, political and economic stage. The Kyocera research provides an interesting
barometer as to how large organisations have responded to the general trends of environmental
citizenship, challenging the consensus of ‘greener’ along the way.
The research confirms that environmental opinions have undoubtedly changed in response to the
increasing focus on environmental issues from all corners of the corporate landscape. However,
there are some standalone and comparative statistics that present thought provoking findings and
challenge the status quo on what might be defined as the ‘Environmental Office’.
